GameSpot UK announces record audience figures
London, 15th February 2008: CNET Networks UK today announces record audience figures for its flagship gaming title, GameSpot UK, further establishing its position as the leading gaming website in the UK.
The independent audit, conducted by ABC Electronic in December 2007, reveals that GameSpot UK has higher audience figures than ever before, with the site now attracting more than 3.5 million unique users within the UK each month. The audit also reveals that UK users account for more than 99.75% of the site's audience, meaning that advertisers on the website reach a pure UK audience and avoid wastage.
GameSpot UK is 100% dedicated to gaming and covers every aspect of the gaming world. It entertains and connects the UK's largest community of dedicated gamers with thousands of video game reviews from expert editors, previews of the hottest upcoming games, interactive chat forums, downloads, videos, game guides and breaking news.
Laura Jenner, site manager of GameSpot UK, says: "The gaming industry has seen explosive growth over the last 12 months, with new game launches such as Halo 3 far outstripping the majority of film openings in terms of first-day sales. The UK gaming community is highly passionate and our experienced editorial team is dedicated to delivering the kind of targeted, in-depth and knowledgable content that this community has come to expect. This audit confirms GameSpot UK's position as the interactive gaming community of choice within the UK, and we look forward to building on this success further in 2008."
According to comScore's MediaMetrix from December 2007, CNET Networks UK websites have over 29% reach into the total UK online population.
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For more information contact:
Steve Douthwaite/Natalie Godsell, Brands2Life
020 7592 1200
Steven.Douthwaite@brands2life.com / Natalie.Godsell@Brands2Life.com
Helen Cooke, CNET Networks UK
020 7021 1100
helen.cooke@cnet.com
About GameSpot UK
GameSpot UK (www.GameSpot.co.uk) entertains and connects the UK's largest community of dedicated gamers with thousands of video game reviews from expert editors, previews of the hottest upcoming games, downloads, videos, game guides and breaking news. GameSpot UK is the market leader in its field with 3.5 million unique users in the UK. The website is 100% dedicated to gaming and covers every aspect of the gaming world making it the interactive community of choice for people who are passionate about gaming
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET) , an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.
CNET Networks UK focuses on business technology, personal technology and entertainment categories through seven UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk, CNET TV, GameSpot UK and SmartPlanet.com. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.